Promotional Strategies

1. Focusing marketing and promotion activities on regional and emerging markets,
2. Exploration of new tourism potential market segments,
3. Highlighting the tourism brand: Naturally Nepal once is not enough!,
4. Enhancement of air connectivity with the regional, emerging and potential markets,
5. Lobbying with the government for sufficient budget allocation to improve and expand,
tourism related activities infrastructures in existing and new tourism areas,
6. Attract and encourage private sector for investment in tourism sector,
7. Capacity building of human resource involved in tourism,
8. Lobbying with the government for effective intervention in domestic tourism, development
e.g. amendment in the Transportation Act,
9. Promotion of domestic tourism by endorsing Leave Travel Concession (LTC) by the
Government, and
10.Organize major sports/events in association with tourism associations and stakeholders,
during the Nepal Tourism Year 2011.(At least one event in a month)